Will Twitter Integration Make Nielsen Ratings More or Less Relevant?

Today Twitter and Nielsen teamed up for a exclusive multi-year agreement to create something called the "Nielsen Twitter TV Rating." The specifics are vague, but in short, Nielsen cares about Twitter now, and that's going to play into their ratings, somehow. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/EfUSyN1qSVM/will-twitter-integration-make-nielsen-ratings-more-or-less-relevant

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