David Beckham and Sharpies Marker Pens
We were used to seeing glamorous and saucy shots of David Beckham, usually shirtless and smouldering, advertising underwear, sunglasses and even fragrance. Throughout the television commercial Beckham attempts to steal Sharpies pens his fans hand him to sign autographs, Beckham at one point failing to manoeuvre one out of the hands of a little girl. A wooden performance that did wonders for Sharpies and graffiti artists worldwide.
Michael Phelps and A Number of Sponsors
Having won eight gold medals in the Beijing Olmpics, American swimmer Michael Phelps racked up a long list of endorsements. However, following a photo of Olympic swimmer Phelps inhaling from a known drug pipe being published by a British tabloid, his numerous endorsements came under threat. Phelps himself admitted that his actions were "regrettable" and that his had demonstrated "bad judgment."
The reactions of his sponsors were mixed; Omega watches and Speedo, a sportswear company, considered it a non-issue, while Subway sandwich franchise condoned the behaviour. Kelloggs cereals promptly dropped.
Bode Miller, Visa and Barilla Another Olympic endorser who didn't quite live up to the height of his endorsements, in 2006, downhill skier Bode Miller made $4 million on ads and sponsorships by Visa and the pasta maker Barilla. Miller went on to the Olympics to not win a single medal in the events he competed in, appear in newspaper headlines constantly for partying it up at the Olympics village and then later revealed in a 60 Minutes interview that he did some races "wasted".
Joe Namath and Beautymist Pantyhose
American football Hall of Fame quarterback Joe Namath oncle famously endorsed - and wore - a line of Beautymist Pantyhose in 1974. The voiceover explains the point of the commercial featuring Namath: "This commercial will prove to the women of America that Beautymist pantyhose can make any legs look like a million dollars," a woman says as the camera pans up a pair of legs -- which appear to belong to a woman -- to reveal they are actually those of the 31-year-old Namath.
Joe "Willie" Namath was however, by today's standards playing for next-to-nothing during the 1974 season. His $300,000 salary would amount to a little less than $1.4 million today, a remarkably low annual income for one of the most popular quarterbacks in the NFL. So maybe that's why he felt the need to earn that little extra bit on the side!
Ben Johnson and Cheetah Energy Drink
The disgraced Olympic sprinter - who was famously stripped of his 100-metre gold following a positive test for a banned substance at the 1988 Seoul Games, and outlawed for good when he failed a second drug test in 1993 - returned to endorsements in 2006 when he chose to poke fun at his steroid use in Cheetah advertising. The ads were designed to lightly parody the track star's infamous history. In a mock interview, the brand's CEO asks Johnson, "Ben, when you run, do you Cheetah?" The sprinter, rehashing the shame of an entire nation, responds, "Absolutely. I Cheetah all the time."
George Foreman and The George Foreman Grill
One of the rare and few celebrity endorsements that actually worked, George Foreman could possibly be better known amongst the younger generation for his association with grilling rather than for being an Olympic gold medallist, a former two-time World Heavyweight Champion, author, entrepreneur and ordained Baptist minister.
Finally, thanks to George Foreman there is a sportsman endorsement that actually worked out well for the company involved!
Source: http://www.artipot.com/articles/1369778/the-most-famous-and-ridiculous-endorsements-by-sportsmen.htm
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